Rhys J. Williams

Rhys J. Williams

PhD Candidate

Judge Business School, University of Cambridge

About

I am a PhD candidate in Economics at the University of Cambridge, supervised by Christos Genakos, Michael Pollitt, and Kamiar Mohaddes. I was awarded funding by the Economic and Social Research Council. I am also an Affiliated Researcher at the Institute for Fiscal Studies. My research interests are in applied microeconomics, with a focus on questions related to competition, IO, and healthcare. Broadly speaking, I am interested in understanding how firms interact and compete with one another, and how government policy can improve the functioning of markets to better outcomes for consumer.

I am on the 2026/27 academic job market [CV].

My job market paper studies the underlying causes of the gluten-free (GF) price premium. In the UK bread market, gluten-free products are 4.5 times as expensive as regular products, leading to concerns around fairness and inequality, particularly for those who are medically obliged to consume GF products, such as coeliacs and gluten intolerants. Economic theory suggests three reasons for this: price discrimination, costs, or different competitive behaviour by market participants. I build a structural model to decompose this price premium. I find that over 90% of the price premium can be explained by cost reasons, suggesting there is little evidence that firms are price discriminating against individuals with GF preferences.

I have a working paper, available below, on the effects of price match guarantees, finding that contrary to most economic theory they result in lower prices. Other ongoing research studies the effect of quality ratings on consumer behaviour in the healthcare sector; and the economic implications of resale price maintenance agreements, using the case of the books market. Previous research has looked at the effect of fixed book prices across Europe; how staff casualisation leads to declining student satisfaction in the Higher Education sector; and how the diversion of capital from productive to adaptive capital, in response to climate change, needs to be taken into account.

During my PhD, I have supervised and acted as a teaching assistant on a number of courses at both the undergraduate and postgraduate levels, covering courses including Microeconomics and Industrial Organisation. I regularly receive high feedback scores on my teaching and have received a departmental award for exceptional teaching quality. I have also supervised a number of undergraduate dissertations.

As a Senior Associate at the King’s Entrepreneurship Lab, I founded the E-Lab Essay Competition, a scheme to encourage students from across the UK to think about entrepreneurial topics and to break down myths and barriers about Oxbridge.

Prior to starting the PhD, I worked at London Economics, an economics consultancy firm for five years, advising the EU, UK Government, and other organisations on matters of public policy.

Interests
  • Applied Microeconomics
  • Competition Economics
  • Industrial Organisation
  • Public Policy
  • Health Economics
Education
  • PhD in Economics, 2027 (Expected)

    Judge Business School, University of Cambridge

  • MRes in Economics, 2023

    Judge Business School, University of Cambridge

  • Postgraduate Certificate in Econometrics, 2020

    Department of Economics, Birkbeck College, University of London

  • MPhil in Economics, 2018

    Faculty of Economics, University of Cambridge

  • BA (Hons) in Economics, 2017

    Faculty of Economics, University of Cambridge

Publications

Work in Progress

Teaching

Undergraduate Dissertations

College Supervisor (3rd year undergruadate students, King’s College): Lent 2025

Industrial Organisation, Competition Policy, and Regulation

Faculty Supervisor (3rd year undergraduate students, Faculty of Economics): Lent 2024; Lent 2025

Firms and Markets

Faculty Supervisor (4th year undergraduate students, Judge Business School): Michaelmas 2023; Michaelmas 2024; Michaelmas 2025

Tech Policy

TA (MPhil students, Judge Business School): Michaelmas 2023; Michaelmas 2024; Michaelmas 2025

Microeconomics

College Supervisor (1st year undergraduate students, King’s College): 2024-25

Development Economics

College Supervisor (3rd year undergraduate students, King’s College): 2022-23

Contact